“Authenticity can’t be manufactured.”
At the outset of planning the launch of Cat Footwear's street-inspired CODE Collection, we knew that the younger, street-inspired market we were targeting were influenced by global trends, distrustful of traditional corporate advertising, and interested in discovering new information on their own. Enter Brooklyn-based Melo-X and his friends, a group of creatives that were as authentic as they were talented.
Photography by Nick Onken / Production by Mark Dickmann / Creative Direction and Styling with MeLo-X
