“Helping athletes find their fit.”
Prestige Management Group exists to act as a support system for young athletes, helping them navigate the modern world of sport. Since launching in November of 2023, we’ve been building a roster of basketball's next-generation of stars that include McDonalds All-Americans, Gatorade Player of the Year Winners, All-Conference Team Honorees, and W/NBA hopefuls. As part of our services, our team has been helping athletes maximize their name image likeness opportunities at the high school and college level and crafted several creative campaigns with brands looking to capitalize on an authentic channel with tremendous upside.
Here are a few of our favorite campaigns:
Nija Canady x Adidas | Team Mahomes
“Adidas has been a collaborative partner from the start, and we worked together to select athletes who are among the best and embody the drive and dedication we’re looking for in a Team Mahomes athlete.”
After pitcher Nija Canady's trailblazing transfer from Stanford to Texas Tech, facilitated by a historic $1.2 million NIL agreement with the Matador Club, it was our job to continue positioning her as a rising star. So, when we heard that Adidas Texas Tech alum / Kansas City Chiefs Quarterback Patrick Mahomes were establishing a “Team” of NIL athletes to promote his brand, our team made sure Nija was part of the inaugural class. The partnership will see her featured in major marketing campaigns, social media initiatives and as one of the faces of Adidas product launches, further extending Canady’s influence beyond the softball diamond, and introducing her to millions across the globe. Additionally, the connections she’ll make through this opportunity will be able to utilized long after she hangs up her cleats.
AK Rikks x Javian McCollum
“At a mere 15 seconds, the tunnel walk is a concise affair—but the jaunt is closely watched by style-savvy basketball fans eager to emulate their idols and luxury brands anxious to place their latest clothing and accessories in front of the doting eyes of millions.”
Through luxury labels that include Thom Browne, Casablanca, Proenza Schouler, Zimmermann, Brunello Cucinelli, JW Anderson and a beautiful 28,000 square foot retail location, AK Rikks has established itself as one of the Midwest’s pre-eminent fashion destinations.
With such a strong in-store experience, the next question became how to translate that brand online and on social media. The answer, of course, was tied back to another reason AK Rikks has seen so much success; it’s in-house styling services.
Kelley Hughes and I discussed the concept and wondered, “what if we used NBA Tunnel Fashion to do it in an untapped channel; college basketball?”
The resulting campaign saw one of their in-house stylists create walk-in looks for Oklahoma athlete Javian McCollum's games, photographed them at the Skirvin Hilton Hotel, and scheduled the looks to drop a few hours before each tip off through the rest of the season (with links to buy) like Javian had a team with him the whole time.
Per NIL rules, we couldn't promote the games themselves, so we had our creative mimic the concept but stay compliant.
“My Two Coaches” | Spokesperson
“I have two coaches, one on the court, and one with my money.”
As a member-owned credit union, IH Mississippi Valley Credit Union is focused on the communities they serve in Iowa and Illinois. To help them reach teenagers across the region, we connected them with PMG athlete and Class of 2025 high schooler Divine Bourrage.
In the campaign, Divine learns and teaches financial literacy through videos and written blog posts; showcasing the process with one of IHMVCU’s financial coaches.
Through IHMVCU, our team also saw an opportunity for Divine to connect with individuals inside her local community that can help her to make financial decisions in the future as she grows as an athlete.
“The Silencer in Stillwater” | Apparel
“OU guard Javian McCollum turned a broken play into one that will be remembered forever after he danced around for the entirety of the last seconds of overtime and hit a contested, falling away 3-pointer at the buzzer to give the Sooners an 84-82 win.”
On a Saturday night in February, one of our athletes hit a game-winning buzzer beater to beat their in-state rivals for what might have been the last time ever due to Oklahoma University moving from the Big 12 to the SEC Conference.
”The Shot” electrified the state of Oklahoma, and by the next morning, we were on the phone with friends in the industry to see what we could do.
After talking to Javian, he kept repeating how teammates, his coaches, and fans couldn’t believe how silent the Oklahoma State gym got after he hit the historic shot at the last second. And so a nickname was born.
By Tuesday, “The Silencer in Stillwater” had a shirt online for sale, where he earned dollars from every Oklahoma Sooner fan who wanted to remind Oklahoma State what happened in the final Bedlam game.
