When we were creating our Cat Footwear brand book for Autumn/Winter 2014, I had this idea that we would take each of the brand values and do some kind of project or story on each. For 'ingenuity,'  I gave shoes (and the material used to make them) to our friends in the industry to see what kind of customization they'd come up with. It wasn't too much of a leap to assume that Asher Levine, tour costume designer for Beyonce, Lady Gaga, and Will.I.Am, would knock it out of the park, and he did. I still have these in my house.